FOX NEWSFIRE DONALD TRUM MOVIE“To steal a line from the movie Scarface, Newsmax had basically gotten high on its own supply, and their viewers were left holding nothing at the end of all that. So while Newsmax may be relevant enough to warrant occasional call-ins from Trump for extreme softball interviews, Campbell, whose areas of expertise also include Steven Crowder and Ben Shapiro, doesn’t foresee it becoming a major player heading into next year’s midterms - especially after it burned viewers with election fraud conspiracy theories that ended up not returning Trump to the White House for a second term after all. “It’s very dull, it’s very repetitive of conservative talking points I see everywhere else.” is that Newsmax is just not good,” Campbell told me. Suffice it to say he’s bearish on Newsmax’s prospects of ever filling CEO Chris Ruddy’s vow to “ overtake” Fox News. With Trump once again holding political rallies ahead of a likely 2024 presidential run, I thought it was timely to talk to Media Matters for America’s resident Newsmax expert, Jason Campbell, about Newsmax’s place in the broader right-wing media ecosystem. Sign up to receive our newsletter each Friday. Vox’s German Lopez is here to guide you through the Biden administration’s burst of policymaking. Newsmax’s viewership is down more than 50 percent from January (from an average of about 300,000 viewers then to about 114,000 on July 18), and following a significant slump in December and January, Fox News has reestablished itself as not just the most-watched right-wing cable news network but the most-watched cable news network, period. Those anti-Fox grievances were promoted by Trump, who helped Newsmax by live-tweeting the channel instead of Fox News (before his Twitter banishment, of course), and even helping Newsmax best Fox News in the ratings in the key demographic.īut Newsmax’s effort to out-Trump the competition has been less successful since Trump left the White House for Mar-a-Lago. This approach was a hit for Newsmax in December and January, when Trump supporters felt burned by Fox News in the wake of its early (but ultimately accurate) call of Arizona for Joe Biden. Remember when Newsmax was avoiding big lies about the 2020 election for fear of being sued? That's long gone /kMeffP3QOv- Aaron Rupar July 24, 2021 We all know, we’re not stupid, we know something happened,” said host Rob Carson, who went on to cite long-debunked claims of election fraud in Arizona to make a case that Trump was somehow cheated out of the presidency. “We’re beyond the ‘conspiracy theory’ nonsense. Not only that, but Newsmax led into the speech with a segment that pushed the former president’s big lies about the 2020 election. While Fox News continued with its regularly scheduled programming, Newsmax carried all of Trump’s nearly two-hour speech live. The wall-to-wall coverage of Trump’s speech on Saturday at a Turning Point event in Phoenix was a snapshot of how Newsmax is trying to stay relevant. Instead, you would’ve had to turn to Newsmax, the right-wing cable news channel that’s sticking to its old-school strategy of being the Trumpiest channel on TV.īut with Trump now more than seven months removed from the White House, out-Trumping the competition isn’t proving to be the ratings hit these days that it was in December and January. Former President Donald Trump gave a speech over the weekend, but you might not have known it even if you are a regular Fox News viewer.
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